Agenda

Tuesday April 24
Tuesday, April 24

12:00pm – 6:00pm

Registration Open — CONFERENCE CENTER // LEVEL 3 LOBBY

5:00pm – 7:00pm

Pre-Conference Happy Hour  — SPLASH POOL

Wednesday April 25
Wednesday, April 25

7:00am – 5:00pm

Registration Open — CONFERENCE CENTER // LEVEL 3 LOBBY

7:00am – 9:00am

Breakfast — CONFERENCE CENTER // LEVEL 3 LOBBY

MAIN STAGE SESSIONS

9:00am – 9:20am

State of the App Market

9:20am – 9:50am

The Modern Mobile Marketing Stack

9:50am – 10:10am

What’s next for Mobile Marketers?

10:10am – 10:30am

Notifications @ Scale

10:30am – 10:50am

Power in Numbers: Building an Enterprise-Grade Growth Stack

10:50am – 11:10am

How To Make Paid Content Marketing Your Acquisition Machine

11:10am – 11:30am

The Shift to Performance Marketing: Personalization and Partnerships for Smarter Acquisition

11:30am – 12:00am

How Coinbase Is Cashing in on the Future of Mobile & Cryptocurrency

12:00pm – 1:30pm

Lunch + Expo Open — MARQUEE BALLROOM

12:00pm – 6:00pm

Exhibits Open — MARQUEE BALLROOM

1:30pm – 2:00pm

Mobile Messaging: A Deep Dive Into the Current Opportunity Across Verticals

1:45pm – 4:30pm

WORKSHOPS — LEVEL 3 // ROOM 318 + 319

 

1:45pm – 2:30pm
Facebook Advertising Best Practices & The Future of User Acquisition: Creative Marketplaces & UA Bots

 

1:45pm – 2:30pm
Get the Right Signal from Your Media Partners

 

2:45pm – 3:30pm
User Acquisition in the Age of Automation: How Automation will Impact Creative, Data and Bidding

 

2:45pm – 3:30pm
How Zillow Fuels a Unified User Experience

 

3:45pm – 4:30pm
Privacy & Transparency, Can They Coexist?

 

3:45pm – 4:30pm
Mobile Audiences Move Fast – a Discussion on Segmentation and the Role of Dynamic Audiences in High Performing Campaigns

2:00pm – 2:20pm

Driving Performance on Snapchat

2:20pm – 2:40pm

Alternate Measures for Success @ RetailMeNot

2:40pm – 3:00pm

Discover More of Your Best App Customers

3:00pm – 3:30pm

Split Testing Companies: FreshBooks’ Unusual Approach to Replatforming

3:30pm – 3:50pm

How to Win in Marketing with Data Granularity

3:50pm – 4:10pm

Avoiding “Garbage In, Garbage Out”: The Power and Promise of Human-First AI

4:10pm – 4:30pm

Beyond Marketing: Growth Through Personalization & Push Notifications

4:30pm – 6:00pm

Meet & Greet Reception + Expo Open — MARQUEE BALLROOM

Thursday April 26
Thursday, April 26

8:00am – 4:00pm

Registration Open — CONFERENCE CENTER // LEVEL 3 LOBBY

8:00am – 9:30am

 Breakfast — CONFERENCE CENTER // LEVEL 3 LOBBY

TRACK SESSIONS — LEVEL 3 // ROOMS 311 + 316 + 317

Product TrackCRM / Retention TrackGrowth Track

9:30 am - 9:50 am

Maximizing Growth for Cross-Device Products

9:30 am - 10:00 am

Live Ops to Email Drops: Uncover Your Next Engagement Lever

9:30 am - 10:00 am

Going Truly Global: Insights Into Taking Your Business to the Next Level via International Expansion

9:50 am - 10:10 am

From AAA to B2B: Applying Gamification to Enterprise Growth

10:00 am - 10:20 am

Leveraging Segmentation for Better Consumer Engagement

10:00 am - 10:20 am

Inside Mobile Ad Fraud: A DSP’s View Into the Programmatic Ecosystem

10:10 am - 10:30 am

Winning In the Product Led Era

10:20 am - 10:40 am

Merging CRM and Retargeting

10:20 am - 10:40 am

Awed by Fraud? Get Clarity With Transparency

10:30 am - 10:50 am

How Product Powers Growth & Monetization at Maple Media

10:40 am - 11:00 am

App Retargeting in the Mobile Age

10:40 am - 11:10 am

Combating Fraud in 2018

10:50 am - 11:10 am

Leveraging Candyland Strategy to Launch Habit-Forming Mobile Apps

11:00 am - 11:20 am

How to Build a Kick-Ass Notifications System

11:10 am - 11:30 am

Attribution Challenges for a Growing Mobile Company

11:10 am - 11:30 am

Contextual Personalization to Re-Engage, Retain, and Grow Revenue

11:20 am - 11:40 am

War Stories: Attribution, Engagement & Retention in a User-First World

11:30 am - 12:00 pm

What Can We All Learn From WeChat?

11:30 am - 12:00 pm

Piecing Together the Mobile Measurement Puzzle: Strategies to Unify the Digital User Journey in a Fragmented World

11:40 am - 12:00 pm

Developing a Holistic Approach to the Customer Journey

10:00am – 11:45am

WORKSHOPS — LEVEL 3 // ROOM 318 + 319

 

10:00am – 10:45am
Revolutionize Your Creative Strategy With Machine Learning

 

10:00am – 10:45am
Programmatic Reality Check – What We’ve Learned About Uplift & the Real Role of Creatives in the Past Year

 

11:00am – 11:45am
Cracking Google’s Universal App Campaigns – How to Effectively Scale Your App on UAC


11:00am – 11:45am

Mobile Data Isn’t Enough: What You Need to Build a Better Mobile Marketing Plan

12:00pm – 1:30pm

Lunch + Expo Open — MARQUEE BALLROOM

12:00pm – 5:00pm

Expo Open — MARQUEE BALLROOM

Product TrackCRM / Retention TrackGrowth Track

1:30 pm - 2:00 pm

Women in Product On Innovation

1:30 pm - 2:00 pm

A Live Ops Approach To CRM

1:30 pm - 2:00 pm

0-60 On Mobile: A Retrospective on Our First Year

2:00 pm - 2:20 pm

Creating Jet’s New Testing Ground for Customer-Centered Product Development

2:00 pm - 2:20 pm

Optimizing Push Notifications to Drive Incremental Revenue

2:00 pm - 2:20 pm

Driving Revenue and Growth in Today’s Mobile Eco-System

2:20 pm - 2:40 pm

Quality Over Quantity—Optimizing With the Right Audience

2:20 pm - 2:40 pm

How HSN Built a Successful First Year Mobile Program

2:20 pm - 2:50 pm

Scaling Facebook & Instagram In 2018

2:40 pm - 3:00 pm

What the Hack? How Priceline Solved a Major Customer Pain Point in Just 2 Days

2:40 pm - 3:00 pm

The Future of Mobile CRM Strategy

2:50 pm - 3:10 pm

Case Study: The Art of Global Launching

3:00 pm - 3:20 pm

The Marriage of Marketing & Product to Improve User Lifetime Value

3:00 pm - 3:30 pm

Practical Applications of Machine Learning & Automation for CRM

2:50 pm - 3:10 pm

The Case for Incrementality

3:20 pm - 3:40 pm

From Zero to Top Grossing: Duolingo’s Lessons From Monetizing Free Education

3:30 pm - 3:50 pm

Building a Winning CRM Team

3:30 pm - 4:00 pm

The Globalization of Apps - How to Effectively Grow Your Mobile Business.

4:00 pm - 4:20 pm

Growing in the Shade: The Challenge of Driving Growth in a Market Overshadowed by Competitors

4:00pm – 5:00pm

Closing Reception + Expo Open — MARQUEE BALLROOM

9:00pm – 11:00pm

The Official After Party — LING LING CLUB (in Hakkasan)

Full Conference View
Tuesday, April 24

12:00pm – 6:00pm

Registration Open — CONFERENCE CENTER // LEVEL 3 LOBBY

5:00pm – 7:00pm

Pre-Conference Happy Hour  — SPLASH POOL

Wednesday, April 25

7:00am – 5:00pm

Registration Open — CONFERENCE CENTER // LEVEL 3 LOBBY

7:00am – 9:00am

Breakfast  — CONFERENCE CENTER // LEVEL 3 LOBBY

MAIN STAGE SESSIONS

9:00am – 9:20am

State of the App Market

9:20am – 9:50am

The Modern Mobile Marketing Stack

9:50am – 10:10am

What’s next for Mobile Marketers?

10:10am – 10:30am

Notifications @ Scale

10:30am – 10:50am

Power in Numbers: Building an Enterprise-Grade Growth Stack

10:50am – 11:10am

How To Make Paid Content Marketing Your Acquisition Machine

11:10am – 11:30am

The Shift to Performance Marketing: Personalization and Partnerships for Smarter Acquisition

11:30am – 12:00am

How Coinbase Is Cashing in on the Future of Mobile & Cryptocurrency

12:00pm – 1:30pm

Lunch + Expo Open — MARQUEE BALLROOM

12:00pm – 6:00pm

Exhibits Open — MARQUEE BALLROOM

1:30pm – 2:00pm

Mobile Messaging: A Deep Dive Into the Current Opportunity Across Verticals

1:45pm – 4:30pm

WORKSHOPS — LEVEL 3 // ROOM 318 + 319

 

1:45pm – 2:30pm
Facebook Advertising Best Practices & The Future of User Acquisition: Creative Marketplaces & UA Bots

 

1:45pm – 2:30pm
Get the Right Signal from Your Media Partners

 

2:45pm – 3:30pm
User Acquisition in the Age of Automation: How Automation will Impact Creative, Data and Bidding

 

2:45pm – 3:30pm
How Zillow Fuels a Unified User Experience

 

3:45pm – 4:30pm
Privacy & Transparency, Can They Coexist?

 

3:45pm – 4:30pm
Mobile Audiences Move Fast – a Discussion on Segmentation and the Role of Dynamic Audiences in High Performing Campaigns

2:00pm – 2:20pm

Driving Performance on Snapchat

2:20pm – 2:40pm

Alternate Measures for Success @ RetailMeNot

2:40pm – 3:00pm

Discover More of Your Best App Customers

3:00pm – 3:30pm

Split Testing Companies: FreshBooks’ Unusual Approach to Replatforming

3:30pm – 3:50pm

How to Win in Marketing with Data Granularity

3:50pm – 4:10pm

Avoiding “Garbage In, Garbage Out”: The Power and Promise of Human-First AI

4:10pm – 4:30pm

Beyond Marketing: Growth Through Personalization & Push Notifications

4:30pm – 6:00pm

Meet & Greet Reception + Expo Open — MARQUEE BALLROOM

Thursday, April 26

8:00am – 4:00pm

Registration Open — CONFERENCE CENTER // LEVEL 3 LOBBY

8:00am – 9:30am

Breakfast — CONFERENCE CENTER // LEVEL 3 LOBBY

TRACK SESSIONS — LEVEL 3 // ROOMS 311 + 316 + 317

Product Track // ROOM 317CRM / Retention Track // ROOM 316Growth Track // ROOM 311

9:30 am - 9:50 am

Maximizing Growth for Cross-Device Products

9:30 am - 10:00 am

Live Ops to Email Drops: Uncover Your Next Engagement Lever

9:30 am - 10:00 am

Going Truly Global: Insights Into Taking Your Business to the Next Level via International Expansion

9:50 am - 10:10 am

From AAA to B2B: Applying Gamification to Enterprise Growth

10:00 am - 10:20 am

Leveraging Segmentation for Better Consumer Engagement

10:00 am - 10:20 am

Inside Mobile Ad Fraud: A DSP’s View Into the Programmatic Ecosystem

10:10 am - 10:30 am

Winning In the Product Led Era

10:20 am - 10:40 am

Merging CRM and Retargeting

10:20 am - 10:40 am

Awed by Fraud? Get Clarity With Transparency

10:30 am - 10:50 am

How Product Powers Growth & Monetization at Maple Media

10:40 am - 11:00 am

App Retargeting in the Mobile Age

10:40 am - 11:10 am

Combating Fraud in 2018

10:50 am - 11:10 am

Leveraging Candyland Strategy to Launch Habit-Forming Mobile Apps

11:00 am - 11:20 am

How to Build a Kick-Ass Notifications System

11:10 am - 11:30 am

Attribution Challenges for a Growing Mobile Company

11:10 am - 11:30 am

Contextual Personalization to Re-Engage, Retain, and Grow Revenue

11:20 am - 11:40 am

War Stories: Attribution, Engagement & Retention in a User-First World

11:30 am - 12:00 pm

What Can We All Learn From WeChat?

11:30 am - 12:00 pm

Piecing Together the Mobile Measurement Puzzle: Strategies to Unify the Digital User Journey in a Fragmented World

11:40 am - 12:00 pm

Developing a Holistic Approach to the Customer Journey

10:00am – 11:45am

WORKSHOPS — LEVEL 3 // ROOM 318 + 319

 

10:00am – 10:45am
Revolutionize Your Creative Strategy With Machine Learning

 

10:00am – 10:45am
Programmatic Reality Check – What We’ve Learned About Uplift & the Real Role of Creatives in the Past Year

 

11:00am – 11:45am
Cracking Google’s Universal App Campaigns – How to Effectively Scale Your App on UAC


11:00am – 11:45am

Mobile Data Isn’t Enough: What You Need to Build a Better Mobile Marketing Plan

12:00pm – 1:30pm

Lunch + Expo Open — MARQUEE BALLROOM

12:00pm – 5:00pm

Expo Open — MARQUEE BALLROOM

Product TrackCRM / Retention TrackGrowth Track

1:30 pm - 2:00 pm

Women in Product On Innovation

1:30 pm - 2:00 pm

A Live Ops Approach To CRM

1:30 pm - 2:00 pm

0-60 On Mobile: A Retrospective on Our First Year

2:00 pm - 2:20 pm

Creating Jet’s New Testing Ground for Customer-Centered Product Development

2:00 pm - 2:20 pm

Optimizing Push Notifications to Drive Incremental Revenue

2:00 pm - 2:20 pm

Driving Revenue and Growth in Today’s Mobile Eco-System

2:20 pm - 2:40 pm

Quality Over Quantity—Optimizing With the Right Audience

2:20 pm - 2:40 pm

How HSN Built a Successful First Year Mobile Program

2:20 pm - 2:50 pm

Scaling Facebook & Instagram In 2018

2:40 pm - 3:00 pm

What the Hack? How Priceline Solved a Major Customer Pain Point in Just 2 Days

2:40 pm - 3:00 pm

The Future of Mobile CRM Strategy

2:50 pm - 3:10 pm

Case Study: The Art of Global Launching

3:00 pm - 3:20 pm

The Marriage of Marketing & Product to Improve User Lifetime Value

3:00 pm - 3:30 pm

Practical Applications of Machine Learning & Automation for CRM

2:50 pm - 3:10 pm

The Case for Incrementality

3:20 pm - 3:40 pm

From Zero to Top Grossing: Duolingo’s Lessons From Monetizing Free Education

3:30 pm - 3:50 pm

Building a Winning CRM Team

3:30 pm - 4:00 pm

The Globalization of Apps - How to Effectively Grow Your Mobile Business.

4:00 pm - 4:20 pm

Growing in the Shade: The Challenge of Driving Growth in a Market Overshadowed by Competitors

4:00pm – 5:00pm

Closing Reception + Expo Open — MARQUEE BALLROOM

9:00pm – 11:00pm

The Official After Party — LING LING CLUB (in Hakkasan)

State of the App Market

 

Bertrand Schmitt
CEO, Chairman, and Co-founder @ App Annie

The Modern Mobile Marketing Stack

This panel will cover the modern mobile marketing stack: the set of tools and services that mobile marketers are using to efficiently reach new users, attribute installs, and calculate marketing ROI. The participants in this panel come from a variety of mobile verticals and will discuss the different approaches they take to building and operating mobile marketing technology infrastructure to maximize yield and minimize loss.

Wilson Kriegel
‎Chief Business Officer @ PicsArt

Ngozi Ogbonna
‎Co-Chair, Global Panels & Partnerships @ Women in Wireless

Linh Tjian
‎Director, Mobile Marketing @ Kongregate

Jennifer Taran
‎Sr. UA Manager @ Scopely

Moderated by:

Eric Seufert
‎Platform @ N3TWORK

What’s next for Mobile Marketers?

We’ll discuss the past, present, and future of the mobile marketing profession, and the skills mobile-minded leaders need to develop now in order to stay ahead.

David Spitz
‎Chief Marketing Officer @ mParticle

Notifications @ Scale

This talk will cover how Pinterest grew emails & notifications into a re-engagement powerhouse that drives millions of users back to the product every day. Pinterest has scaled to sending over 5B emails/notifications a month and I will cover strategy, learnings, and tactical advice that has made us successful.

John Egan
‎Head of Growth Traffic Engineering @ Pinterest

Power in Numbers: Building an Enterprise-Grade Growth Stack

Join us for a deep dive on how to implement a scalable data infrastructure that grows with your business – with hands-on examples from Fortune #1 company Walmart. Designed with both marketers and technical personnel in mind, this session will discuss best practices for building a platinum tech stack for your app.

Sunil Bhagwan
‎VP Sales North America @ AppsFlyer

Austin Hay
VP @ The Growth Practice

Drew Frost
Sr. Product Marketing Manager – Sam's Club @ Walmart Global eCommerce

How To Make Paid Content Marketing Your Acquisition Machine

Blinkist is a content company and for the past two years, we have been focusing on how to produce content that will perform in our acquisition campaigns. Paid Content Distribution is not an easy channel, there are many variables to take in consideration: from the native advertising platforms and their inner workings (Outbrain, Taboola, RevContent) to landing page optimisation. Find out all about Blinkist’s journey through the world of paid content and how we managed to make this medium one of our biggest channels for mobile acquisition.

Gessica Bicego
‎‎Director of Performance Marketing @ Blinkist

The Shift to Performance Marketing: Personalization and Partnerships for Smarter Acquisition

Facebook and Google account for 89% of ad revenue. Prices increased 43% in 2017, while performance has remained under scrutiny. Now more than ever, it’s crucial to learn how Boxed leveraged mobile performance marketing to accelerate and optimize its acquisition strategy. The session will dive into Boxed’s mobile partnerships channel, highlighting user segmentation powered by Button. Attendees will learn how personalized mobile rewards led to smarter targeting, higher average order value, and incremental revenue.

Jackson Jeyanayagam
‎Chief Marketing Officer @ Boxed

Tijs van Santen
‎Chief Revenue Officer @ Button

How Coinbase Is Cashing in on the Future of Mobile & Cryptocurrency

Money still changes everything, especially in this age of digital currency. Mastering this transformative technology — as well as incorporating an overall mobile engagement strategy — presents a serious challenge for brands looking for new, profitable channels to connect with customers.

Shawn Azman
SVP of Growth and Strategy @ Leanplum

Joseph-Daniel Millwood
‎Marketing Lead @ Coinbase

Mobile Messaging: A Deep Dive Into the Current Opportunity Across Verticals

While always on the minds of many in the recent past, with the scale of multiple messaging apps, the non-stop rise in native acquisition costs and advancements in technology like HTML5, the opportunity to leverage messaging platforms for growth may be at a tipping point, whether you are focused on gaming. ecommerce or any other vertical. Come hear from those in the space betting heavily (or completely) on messaging platforms for their business, as well as some of the messaging platforms themselves in this session.

Josh Burns
‎Founder @ DigitalDevConnect

Michael Carter
‎Chief Executive Officer @ Game Closure

Debbi Dougherty
‎Head of B2B Marketing @ Rakuten Viber

Facebook Advertising Best Practices & The Future of User Acquisition: Creative Marketplaces & UA Bots

In this session, we reveal Facebook advertising best practices and some secrets to outperform the competition by achieving profitable user acquisition from Facebook. Mobile advertising is constantly changing. What is effective today is irrelevant tomorrow. See the creative techniques and best practices for sustained profitable user acquisition growth. Learn how emerging technologies like creative marketplaces, machine learning and UA Bots are altering the industry as we know it today.

Brian Bowman
‎Founder & CEO @ ConsumerAcquisition.com

Alex Potichnyj
Director of Marketing @ Checkout51

Tom Young
‎Chief Marketing Officer @ ConsumerAcquisition.com

Get the Right Signal From Your Media Partners

Attribution is vital for measuring user engagement on mobile and connected devices. But, how accurate is it for your campaigns? Make sure your data is being sent as you intend from your media partners. Obtaining accurate attribution comes down to click and impression data sent correctly so that the right source and entity are attributed. Learn the steps to take to achieve a clean signal and accurate measurement of your campaigns.

Grant Simmons
Grant Simmons Head of Client Analytics @ Kochava

User Acquisition in the Age of Automation: How Automation will Impact Creative, Data and Bidding

Automation in mobile advertising is officially here and the potential is endless. We believe that the power of automation, combined with the right tools and technologies, will unlock superior campaign optimization that will inevitably make user acquisition easier and more effective than ever. In this session, Vungle will join UA trailblazers to discuss how automation will impact video creative, data science, how you bid and where things are headed next.

Bennett Carroll
Director of Brand Performance @ Vungle

Yann Zeller
Vungle Creative Labs, Americas @ Vungle

Warren Woodward
Executive Director of User Acquisition @ Nexon M

Kevin Young
Sr. Manager, User Acquisition @ Kixeye

Cyrus Lee
User Acquisition @ Playstudios

How Zillow Fuels a Unified User Experience

Relevance requires data and context; especially in the competitive real estate market. Do you have the right data and tools in place to create a unified user experience that inspires habit and drives retention? Learn how Zillow acts on user level mobile data, builds habit and tests to optimize great user experiences.

Sara Buzak
Principal Product Marketing Manager @ Zillow

Alyssa Meritt
Head of Strategic Consulting @ Urban Airship

Privacy & Transparency, can they coexist?

The dichotomy between data privacy and transparency is at an all-time high. With governments actually stepping in with strict legal ramifications, and corporations finding more and more ways to aggregate data, transparency is becoming a pipe dream. However, there are ways to leverage both of these methodologies while making sure your end users are fully protected along the way. We'll talk about best practices for adhering to GDPR and PII while still being able to optimize towards quality users.

David Wei
‎Sales Engineering Lead - Americas @ Adjust

Mobile Audiences Move Fast – A Discussion on Segmentation and the Role of Dynamic Audiences in High Performing Campaigns.

A person’s smartphone provides unique insight into how dynamic their interests and affinities really are. In an environment where the average app user base churns 80% over a 90-day period, defining who “the right” audience is for your ad campaigns is a fluid and ongoing exercise. Join our discussion with industry leaders as we explore best practices and emerging strategies for targeting high value users in a fast-paced mobile landscape.

Jai Jaisimha
‎CEO & Founder @ Appnique

Eric Benjamin Seufert
Platform @ N3TWORK

Alexei Chemenda
CRO for Apps and Managing Director Americas @ Adikteev

Grant Cohen
GM @ Kochava Collective

Driving Performance on Snapchat

Kathleen Gambarelli, Snapchat’s Global Product Strategist, explains how to drive acquisition and retention for your app on Snapchat. Learn more about the platform, audience, and ad solutions that make Snapchat a unique and effective place to grow your business.

Kathleen Gambarelli
‎Global Product Strategist @ Snapchat

Alternate Measures for Success @ RetailMeNot

RetailMeNot's journey to determine the quality of audience beyond an install and the role of app impressions to build the brand by incorporating additional metrics such as NPS, brand sentiment and attribution incrementality. We'll share what's worked and what hasn't, and app-specific challenges to connecting into a cross-platform attribution system.

Vivian Chang
Director, Digital Marketing @ RetailMeNot

Discover More of Your Best App Customers

Leading marketers are using technology to gain deeper insights and find more of their best customers at scale. Come learn about how our latest ads innovations automatically help you acquire and retain more high-value customers across Google’s largest properties.

Sunil Rayan
Director, Mobile App Developers @ Google

Split Testing Companies: FreshBooks' Unusual Approach to Replatforming

From an outsider's perspective, FreshBooks had it all. The company had pioneered the category of cloud accounting software — and went on to become a market leading product for self-employed professionals with millions of users worldwide. But CEO and Co-founder Mike McDerment knew trouble was brewing; he feared what the future would look like if the company continued to run on a decade old foundation of 'founder's code.' In this talk, McDerment will share hard-earned lessons from the company's unorthodox approach to replatforming its software, including the challenge the team faced when they had to bring a new mobile app to market in under three months.

Mike McDerment
CEO & Co-Founder @ FreshBooks

How to Win in Marketing with Data Granularity

Learn how to take control over your measurement and analytics to maximize your growth and win against the competition. In this session, we will explain the importance of granularity, share practical tips on how to achieve it (and what to avoid), and talk about the future of granularity in your overall marketing strategy.

Victor Savath
VP of Customer Strategy @ Singular

Avoiding “Garbage In, Garbage Out”: The Power and Promise of Human-First AI

After years of hype, AI has become key to modern marketing. Today’s AI tools aren’t conscious machines—they’re next generation software transforming what’s possible for your business. But while AI can take engagement to the next level, it can also amplify human biases when used thoughtlessly. Braze VP of Product, Kevin Wang, and Overstock Group Product Manager, Craig Kelly, will explore how AI is impacting customer engagement and how to manage the data needed to support a human-first approach to AI.

Kevin Wang
‎VP of Product @ Braze (formerly Appboy)

Craig Kelly
Group Product Manager @ Overstock

Beyond Marketing: Growth Through Personalization & Push Notifications

Hopper’s sales topped $600M and 20% of its sales were generated by its recommendation algorithm - meaning users bought trips they never even searched for. And, 90% of the company’s sales resulted from a push notification. In this session, Hopper’s Head of Growth, Dakota Smith, will discuss using personalization and push notifications to redirect user intent and create a new marketplace -- one in which Hopper is able to shift user behavior to certain partners and routes.

Simon Lejeune
Head of User Acquisition @ Hopper

Maximizing Growth for Cross-Device Products

Today consumers expect to access products everywhere: mobile web, apps, and desktop. So how can you create a strategy for each device, prioritize a roadmap, and create a great, consistent user experience while staying lean and learning quickly?

Robbie Allan
Senior Product Manager @ Intercom

Live Ops to Email Drops: Uncover Your Next Engagement Lever

Industry luminaries from Pinterest, Playtika, Lyft, Jukely and Adobe share how they build and cultivate relationships with people who use their products. You will leave with something to test in your business, and you'll be thoroughly entertained by this lively group.

Sigal Bareket
Director of Growth Marketing @ Lyft

Jeet Niyogi
Marketing Director @ Playtika

Seth Weisfeld
Product Lead, Growth Traffic @ Pinterest

Alex Wall
Head of Marketing @ Jukely

MODERATED BY:

Seth Berman
Director of Engagement Marketing @ Adobe

Going Truly Global: Insights Into Taking Your Business to the Next Level via International Expansion

For many, launching an app "globally" just means focuses on North America and Europe, but the reality is that these markets are mature, with overall download growth flattening and users downloading fewer apps. Much of the near term growth in the global mobile ecosystem is being driven by non-Western markets like India, China, Russia, LATAM and Southeast Asia, however the revenue opportunity is still quite early in most. Come hear from those with expertise scaling their mobile business in emerging markets for insights on which markets to focus on and best practices on scaling your business in non-Western markets.

Josh Burns
‎Founder @ DigitalDevConnect

Johannes Heinze
‎Managing Director, EMEA @ AppLovin

Fabien-Pierre Nicolas
‎Head of Growth @ SmartNews

David Jumper
Sr. Director of User Acquisition @ Disruptor Beam

From AAA to B2B: Applying Gamification to Enterprise Growth

Enterprise growth is still a relatively nascent field where experiments are key to understanding user behavior and driving product usage. This talk will explore utilizing concepts from outside of B2B, from fields like games and entertainment, and provide a framework for applying these to SaaS products.

Reyana Fayyaz
Senior Product Manager, Growth and Monetization @ Box

Leveraging Segmentation for Better Consumer Engagement

In this session, Elyse Burack, Director of Marketing, will share how Boxed uses segmentation and data to create a deeper connection with current and prospective customers.

Elyse Burack
‎‎Marketing Director @ Boxed

Inside Mobile Ad Fraud: A DSP's View into the Programmatic Ecosystem

In 2017, marketers lost $2.6 billion in advertising dollars to mobile ad fraud. In this session, Liftoff will take a deep dive into mobile ad fraud in the programmatic space. We’ve got fresh data on fraudulent ad inventory including suspicious bid requests, underperforming apps, hyperactive devices, spammy UX design, and more. Find out which industry players are best positioned to prevent fraud and how you can save your ad dollars.

Phil Crosby
‎Chief Product Officer @ Liftoff

Winning In the Product Led Era

Companies are being built in a whole new way today. Product and Marketing can no longer be separate functions because customers demand a unified digital experience. It's not enough to rely on old tools like NPS surveys and CTA conversion rates. Companies must strive to get down to zero distance between what their products do and what their customers want. Hear how companies like Postmates & Hubspot use product analytics to align their companies, achieve zero distance with customers and win in the Product led era.

Spenser Skates
Chief Executive Officer @ Amplitude

Merging CRM and Retargeting

Ever tried to synch your CRM and retargeting strategy? If both are in place, better make sure one communicates well with the other to avoid blended results. Let’s explore an automation setup which merges both.

Jacques Frisch
‎Growth Manager @ Glovo

Awed by Fraud? Get Clarity With Transparency.

It’s easy to be awestruck by fraudulent data. The CTRs, IRs, and more all look great at first blush, but they aren’t giving you the honest feedback you need for the long haul. So how do you see through the spectacle and get clarity on your campaigns? Learn what Intuit — in partnership with Camelot and AdColony — has accomplished in moving toward a more fraud-free and transparent media partnership.

Jude O'Connor
‎VP Brand and Agency Performance @ AdColony

Alfred Van Hoven
VP, Interactive @ Camelot

Mey Wong
Head of UA Media Strategy @ Intuit

How Product Powers Growth & Monetization at Maple Media

Maple Media acquires and optimizes mobile apps businesses - but once we acquire a new company, where do we start and how do we engineer growth and revenue? This session will examine strategies Maple Media found successful across a number of mobile app verticals including action games, casual games, and utility applications.

Michael Ritter
Chief Executive Officer @ Maple Media

Amanda Whitney
Director of Product @ Maple Media

App Retargeting in the Mobile Age

Despite record high downloads, the average app is still losing 95% of its installers after just 90 days. As the mobile marketing industry matures, the peak in retargeting spend suggests that marketers are beginning to think beyond the install and are learning that engaging their users is key to retaining them. This session will discuss some of the challenges faced by mobile marketers today and will share data and insights on retargeting and emerging ad formats.

Eric Lind
‎VP of Sales, US @ Remerge Inc.

Siberia Su
Senior Manager, Acquisition Marketing @ DraftKings, Inc.

Combating Fraud in 2018

Brands, agencies, and platforms are making major strides in combating fraud across the mobile ecosystem. Learn where the fight is headed next and what you can do today to save money & boost ROAS. 

Aayush Sakya
‎Director of User Acquisition @ GSN Games

Eugenia Kovalenko
‎Director of Marketing @ Smule

Cyrus Lee
‎User Acquisition / Ad Monetization @ PLAYSTUDIOS

Scott Tomkins
‎Senior Vice President of Global Revenue @ Digital Turbine

Raymund Bautista
Head of Strategic Partnerships @ InMobi

Leveraging Candyland Strategy to Launch Habit-Forming Mobile Apps Contextual Personalization to Re-Engage, Retain, and Grow Revenue

Canvassing strategies in elementary school board games to help build scalable mobile apps.

Subha Townsend
Senior Product Manager @ Intuit

How to Build a Kick-Ass Notifications System

Andy Carvell breaks down the topic of Notifications from first-principles. Andy presents the RRF (Reach, Relevance, Frequency) model for notifications impact and describes the steps to building a truly impactful notifications system that will drive engagement + retention to new heights. Andy draws on experience building a notifications system from scratch at SoundCloud (which increased retention by 5%), plus lessons learned in the trenches as a growth consultant for top apps across multiple categories.

Andy Carvell
‎Founding Partner @ Phiture

Attribution Challenges for a Growing Mobile Company

Mobile attribution straddles the line between art and science as any company's brand recognition and paid growth portfolio grows. How can you tell when your channels actually add to incremental user lift and when they cannibalize or eat into your organic? How can we utilize various tools and models to best understand paid growth's actual contribution to a company?

Esther Hwang
‎Dir. of Growth @ Poshmark

Contextual Personalization to Re-Engage, Retain, and Grow Revenue

Location awareness should be part of every marketer’s omni-channel toolbox: whether it’s understanding your users by where they go in the real world or re-engaging them with relevant content based on where they are at that very moment. In this presentation, Foursquare will share how leading companies in travel, dating, commerce, and entertainment leverage Pilgrim SDK, rooted in Foursquare’s user-driven map of the world, to increase DAUs and drive revenue.

Evan Kracoff
Sr. Director Business Development @ Foursquare

Patrick Hu
VP, Business Development & Strategic Partnerships @ Touchtunes

War Stories: Attribution, Engagement & Retention in a User-First World.

We're bringing together a group of TUNE family and friends to compare notes, share stories from the field and elevate best practices around finding your most valuable users and driving them respectfully to convert again and again.

Alec Baker
‎Sr. Strategy Director @ TUNE

Colin Sutton
‎Director of Sales @ TUNE

Kar Paramasivam
‎Head of Growth Marketing @ Ship’t

Timothy Ming
Director of Digital @ American Well

Dina Chaiffetz
Product Strategist @ Prolific Interactive

What Can We All Learn From WeChat?

What is WeChat's magic strategy in China, and can you successfully adopt some of their ideas for your business? Our panelists will discuss their own global case studies and sense of how carriers, OEMs and apps are also working to create hubs of utility and entertainment. They will propose new ways to drive repeat app usage and monetize.

Jason Akel
‎General Manager, North America @ AppNext

Chas Castell
‎VP, Revenue Operations @ TextNow

Christian Galvin
VP of Sales @ Jana

Piecing Together the Mobile Measurement Puzzle: Strategies to Unify the Digital User Journey in a Fragmented World

We live in the world of mobile fragmentation. From different screen sizes to operating systems to digital platforms, consumers' journey to conversion has become more complex than ever. This fragmentation has also torn apart user identity, resulting in riddled campaign results. Join this panel to hear how top brands like Nextdoor, RetailMeNot, and Quotient Technology are mapping out the consumer journey and strategies to optimize campaign performance.

Alex Austin
‎CEO & Co-founder @ Branch

Vivian Chang
‎‎Director, Digital Marketing @ RetailMeNot

Dan Laufer
‎Director, Growth and Partnerships @ Nextdoor

Ashley Ryon
‎Director of Mobile and Online Marketing @ Quotient Technology

Developing a Holistic Approach to the Customer Journey

Too often, growth and retention teams operate in silos...communications, marketing investments, external retargeting, and product are not aligned. This session aims to add clarity to how teams should align across initiatives and provide tactical details on how to accomplish better alignment.

Cody Ryan
Director, Customer Loyalty & Retention @ Ibotta

Revolutionize Your Creative Strategy With Machine Learning

Come learn how Google's Universal App campaigns create ads and what strategies marketers can take in order to steer the machine with the right creative assets.

Or Sivan
‎Global Product Lead, Mobile App Ads @ Google

Kyle Culloton
Agency Partner Manager @ Google

Dan Stephen
Senior Growth Manager, Apps @ Google

Programmatic Reality Check - What We've Learned About Uplift & the Real Role of Creatives in the Past Year

The shift to programmatic in app performance marketing has solved some challenges (namely fraudulent network traffic) but also created a few others, including: The role of view through attribution, how to perform scientifically sound uplift tests and the real role creatives play. We’ll discuss uplift nightmares and achievements, what programmatic has helped us learn about attribution, how much better we can understand the impact of different creatives, and how to make the most of each ad format by tracking and optimizing frequency and recency of impressions per user.

Joana Picq
‎Chief Revenue Officer @ Jampp

Evon Sahaleh
‎Account Director @ MoPub

Cracking Google's Universal App Campaigns - How to Effectively Scale Your App on UAC

Google app marketers now live in a UAC-only world. While UAC automates your media buying, it’s not easy to get a competitive edge. In this session we will cover advanced best practices to maximize UAC at scale, including: how UAC works, how to create winning creative and how to cross-pollinate learnings from other channels. Join us for insider tips based on over $300M annual mobile ad spend and a live case study with Pixelberry.

Dario Sheikh
‎Strategic Partnerships Manager @ Bidalgo

Patrick McGuigan
‎Business Development, Mobile App Partners @ Google

Filippo De Rose
‎Head of Marketing and Ad Monetization @ Pixelberry

Mobile Data Isn't Enough: What You Need to Build a Better Mobile Marketing Plan

Even accessing the ‘best’ data isn’t the magic key that’ll unlock effective mobile marketing. This workshop takes a broader view on what smart and efficient mobile marketing really entails. We’ll break down best practices for first-class engagement around three pillars: Insights, Execution and Optimization. Learn how to shift mobile data into valuable customer insights. Listen as we disrupt the idea of the long, static “customer journey.” Familiarize yourself with fresh ideas around testing and measuring the true ROI and attribution of your campaigns, and take a dive into next-level optimization. Be a smart marketer, put the customer at the center, not the channel.

Agathe Westad
‎New Business Manager @ Optimove

Women in Wireless Product Innovation Panel

A future looking conversation on the product world, including trends in mobile, IoT, voice, and more. This panel was organized and led by Women In Wireless, a 12,000-strong community that connects, inspires and emboldens women across the globe.

Kara Dake
‎VP Growth @ Clevertap

Sharon Tom
‎Lead Product Manager @ BCG Digital Ventures

Viki Zabala
CMO @ Sirqul

Kasha Stewart
Director of Product Management @ Beachbody

Susan Brazer
Chief Executive Officer @ LionShare Media

A Live Ops Approach To CRM

As brands release and develop their mobile experiences it's time they approach their CRM strategy as a service. Come learn how brands leverage gaming live operations tactics to approach each customer interaction as an engagement/retention touchpoint rather than solely trying to drive to sales because long term engagement and retention will drive revenue.

Sumee Oh
‎Sr. Director Performance Marketing @ NBC Universal

Katie Bolich
‎Head of Product @ Playstudios

Brandon Dietz
‎Senior Product Manager @ HeadSpace

Lucy Liu
‎Director of Product @ FabFitFun

0-60 On Mobile: A Retrospective on Our First Year

Grammarly's AI-powered communication assistant is used by 10m+ people daily to make their messages, documents, and social media posts clear, mistake-free, and impactful. We've recently brought our product to mobile in a unique and effective way, but it wasn't without our fair share of trials and tribulations. Come learn about what we've done well, our biggest mistakes, and our most robust learnings.

Yuriy Timen
‎Head of Growth & Marketing @ Grammarly

Creating Jet's New Testing Ground for Customer-Centered Product Development

Jet created a launchpad to rapidly test valuable shopping experiences with select customers, learn fast and pivot. Saloni, Product Manager at Jet, will share the their experience, learnings and the purpose of this testing ground.

Saloni Kishinchandani
‎Product Manager @ Jet

Optimizing Push Notifications to Drive Incremental Revenue

Here Raquel opens her playbook on how Shutterfly uses push to drive truly incremental revenue via their push notification efforts.

Raquel Alexander
‎Sr. Director, Mobile Marketing @ Shutterfly

Driving Revenue and Growth in Today’s Mobile Eco-System

Discover insights into mobile user’s new behaviors and find out how to leverage native app marketing campaigns with even greater efficiency. Yahoo Gemini will be joined on stage with Cognant, the new mobile media buying division of MZ, to share helpful, real-world case studies on native.

Leland Prickett
‎Sr. Mgr. of Performance Strategy for Gemini @ Oath

Jayne Peressini
‎Senior Director, Ad Operations @ MZ

Quality Over Quantity—Optimizing With the Right Audience

Why pay for thousands of users that will open your app and churn within the first week? It's time to make the move from not just more users but better users. We'll discuss how Kixeye built out their own audience tool and walk through Adjust's version through its latest feature called the Audience Builder.

Katie Hutcherson Madding
‎Global Product Director @ Adjust

Grant Harbin
VP, Growth @ Kixeye

How HSN Built a Successful First Year Mobile Program

In the last year, the team at HSN has drastically ramped up the company's mobile program. This session will share details on how HSN built out their strategy, how they organized a cross-functional team, how they optimized for growth, engagement and retention, and the results they've been able to achieve in the first year.

Aaron Sawitsky
‎Director of Product Marketing @ Localytics

Sarah Gorman
‎Director, Retention Marketing @ HSN

Scaling Facebook & Instagram In 2018

Facebook remains the most dominant traffic source in mobile, but it grows more competitive by the day. This panel of brand, platform & agency experts will cover what it takes to remain competitive at scale in 2018.

Steven Ferreira
‎Senior Manager, Growth Marketing @ Priceline

Adam Gassman
‎Director of Growth Marketing @ Freshly

Trett Johnson
‎Head of Business Development @ Smartly.io

Ryan Pitylak
‎Chief Executive Officer @ Unique Influence

Adam Hadi
VP of Marketing @ Quidd

Alex Pan
Director, Performance Marketing @ Seriously

What the Hack? How Priceline Solved a Major Customer Pain Point in Just 2 Days

Priceline’s mobile app customers often find themselves in need of a last-minute hotel. In fact, 43% of them have said they have booked hotels while driving to their destination. Learn how Priceline was able to use a 2-day hackathon to turn a grand vision into a fully functioning, production-ready MVP that directly addresses the last-minute mobile traveler’s needs.

Lori Bernstein
Director, Mobile Product @ Priceline

The Future of Mobile CRM Strategy

The future of mobile CRM strategy is to guide users through a series of in-app experiences to your “aha” moments to drive better long-term retention. The key is to create contextually relevant user experiences during on-boarding and within the app.

Lomit Patel
Vice President, Growth @ IMVU

Case Study: The Art of Global Launching

A comparison of the global launch of our most successful games. Learn from the mistake we made, what we learned, and what we've changed from soft launch to pfull release!

Matej Lancaric
‎Head of Mobile Marketing @ Pixelfederation

The Marriage of Marketing & Product to Improve User Lifetime Value

Marketing & Product teams are working more closely together than ever before. By using the same data across customer touch-points and collaborating closely, product managers and marketers can drive up LTV and ship products that lead to happy customers. So why don’t PMs and Marketers always get along? And what makes for a successful partnership that drives better outcomes for their products and customers? Drawing from their experiences at Microsoft, Square, Mixpanel, Lumosity, and more, Matt (a product person) & Jessica (a product marketing person) will share what makes each side tick, what they’ve learned from working with the other side, and how shared data can bring everyone together. Oh, and by the way -- they’re married, too.

Jessica Wang
‎Director of Product Marketing @ Mixpanel

Matt Krueger
Head of Product @ Brightwheel

Practical Applications Of Machine Learning & Automation For CRM

Machine learning & AI are encroaching on every part of the marketing ecosystem. This panel will cover how you can take immediate steps to tackle big data, machine learning, and automation within your CRM stack, and separates the hype from reality.

Al Harnisch
‎VP of Growth @ Prolific Interactive

Paul Brody
‎Chief Product Officer @ CleverTap

Barron Ernst
‎Chief Product Officer @ Showmax (A Naspers Subsidiary)

Shamanth Rao
‎VP of Growth @ FreshPlanet

Prachi Snehal
‎Lead Product Manager - Mobile and Growth @ Tubi TV

The Case for Incrementality

Mobile attribution has become increasingly challenging with the take-over of Self-attributing networks, rampancy of install fraud and the adoption of view-through attribution. We'll discuss what incrementality means and why measuring incrementality on paid media is becoming increasingly important in understanding true performance marketing ROI.

Eyal Grundstein
‎Head of Consumer Online Marketing @ Yelp

From Zero to Top Grossing: Duolingo’s Lessons from Monetizing Free Education

Duolingo, the popular language learning app with over 200m users, is turning from a successful app to a sustainable business. Cem will share how Duolingo became a Top Grossing app in Education by taking a unique approach to the subscription business model with Duolingo Plus - selling features, not content.

Cem Kansu
‎Senior Product Manager @ Duolingo

Building a Winning CRM Team

With a unique team setup, structured around user lifecycle, learn how Checkout 51 has improved activation, retention, and engagement among new and existing customers.

Alex Potichnyj
‎Director, Marketing @ Checkout 51

The Globalization of Apps - How to Effectively Grow Your Mobile Business.

Driving new growth across many different countries is a complex process requiring targeting data, localized creatives, optimization strategies, fraud protection and much more. This panel of growth experts will share the processes and techniques needed in order get to where you want, globally.

Leo Giel
‎Chief Revenue Officer @ YouAppi

Trevor Laehy
‎Director, Mobile Growth @ Anchor Free

Siberia Su
‎Senior Manager, Acquisition Marketing @ DraftKings, Inc.

Eric Seufert
Platform @ N3TWORK

Growing in the Shade: The Challenge of Driving Growth in a Market Overshadowed by Competitors

How do you gain ground against world-class incumbents with momentum of their own? Lingvist has grown 11X in two years and moved from Free to Freemium—achieving industry-leading ARPPU’s while still sustaining organic growth. Enjoy a candid account of the culture, framework, and (mostly unsuccessful) experiments which have produced these outcomes.

Scott Dodson
‎Chief Growth Officer @ Lingvist

State of the App Market

 

Bertrand Schmitt
CEO, Chairman, and Co-founder @ App Annie

The Modern Mobile Marketing Stack

This panel will cover the modern mobile marketing stack: the set of tools and services that mobile marketers are using to efficiently reach new users, attribute installs, and calculate marketing ROI. The participants in this panel come from a variety of mobile verticals and will discuss the different approaches they take to building and operating mobile marketing technology infrastructure to maximize yield and minimize loss.

Wilson Kriegel
‎Chief Business Officer @ PicsArt

Ngozi Ogbonna
‎Co-Chair, Global Panels & Partnerships @ Women in Wireless

Linh Tjian
‎Director, Mobile Marketing @ Kongregate

Jennifer Taran
‎Sr. UA Manager @ Scopely

Moderated by:

Eric Seufert
‎Platform @ N3TWORK

What’s next for Mobile Marketers?

We’ll discuss the past, present, and future of the mobile marketing profession, and the skills mobile-minded leaders need to develop now in order to stay ahead.

David Spitz
‎Chief Marketing Officer @ mParticle

Notifications @ Scale

This talk will cover how Pinterest grew emails & notifications into a re-engagement powerhouse that drives millions of users back to the product every day. Pinterest has scaled to sending over 5B emails/notifications a month and I will cover strategy, learnings, and tactical advice that has made us successful.

John Egan
‎Head of Growth Traffic Engineering @ Pinterest

Power in Numbers: Building an Enterprise-Grade Growth Stack

Join us for a deep dive on how to implement a scalable data infrastructure that grows with your business – with hands-on examples from Fortune #1 company Walmart. Designed with both marketers and technical personnel in mind, this session will discuss best practices for building a platinum tech stack for your app.

Sunil Bhagwan
‎VP Sales North America @ AppsFlyer

Austin Hay
VP @ The Growth Practice

Drew Frost
Sr. Product Marketing Manager – Sam's Club @ Walmart Global eCommerce

How To Make Paid Content Marketing Your Acquisition Machine

Blinkist is a content company and for the past two years, we have been focusing on how to produce content that will perform in our acquisition campaigns. Paid Content Distribution is not an easy channel, there are many variables to take in consideration: from the native advertising platforms and their inner workings (Outbrain, Taboola, RevContent) to landing page optimisation. Find out all about Blinkist’s journey through the world of paid content and how we managed to make this medium one of our biggest channels for mobile acquisition.

Gessica Bicego
‎‎Director of Performance Marketing @ Blinkist

The Shift to Performance Marketing: Personalization and Partnerships for Smarter Acquisition

Facebook and Google account for 89% of ad revenue. Prices increased 43% in 2017, while performance has remained under scrutiny. Now more than ever, it’s crucial to learn how Boxed leveraged mobile performance marketing to accelerate and optimize its acquisition strategy. The session will dive into Boxed’s mobile partnerships channel, highlighting user segmentation powered by Button. Attendees will learn how personalized mobile rewards led to smarter targeting, higher average order value, and incremental revenue.

Jackson Jeyanayagam
‎Chief Marketing Officer @ Boxed

Tijs van Santen
‎Chief Revenue Officer @ Button

How Coinbase Is Cashing in on the Future of Mobile & Cryptocurrency

Money still changes everything, especially in this age of digital currency. Mastering this transformative technology — as well as incorporating an overall mobile engagement strategy — presents a serious challenge for brands looking for new, profitable channels to connect with customers.

Shawn Azman
SVP of Growth and Strategy @ Leanplum

Joseph-Daniel Millwood
‎Marketing Lead @ Coinbase

Mobile Messaging: A Deep Dive Into the Current Opportunity Across Verticals

While always on the minds of many in the recent past, with the scale of multiple messaging apps, the non-stop rise in native acquisition costs and advancements in technology like HTML5, the opportunity to leverage messaging platforms for growth may be at a tipping point, whether you are focused on gaming. ecommerce or any other vertical. Come hear from those in the space betting heavily (or completely) on messaging platforms for their business, as well as some of the messaging platforms themselves in this session.

Josh Burns
‎Founder @ DigitalDevConnect

Michael Carter
‎Chief Executive Officer @ Game Closure

Debbi Dougherty
‎Head of B2B Marketing @ Rakuten Viber

Facebook Advertising Best Practices & The Future of User Acquisition: Creative Marketplaces & UA Bots

In this session, we reveal Facebook advertising best practices and some secrets to outperform the competition by achieving profitable user acquisition from Facebook. Mobile advertising is constantly changing. What is effective today is irrelevant tomorrow. See the creative techniques and best practices for sustained profitable user acquisition growth. Learn how emerging technologies like creative marketplaces, machine learning and UA Bots are altering the industry as we know it today.

Brian Bowman
‎Founder & CEO @ ConsumerAcquisition.com

Alex Potichnyj
Director of Marketing @ Checkout51

Tom Young
‎Chief Marketing Officer @ ConsumerAcquisition.com

Get the Right Signal From Your Media Partners

Attribution is vital for measuring user engagement on mobile and connected devices. But, how accurate is it for your campaigns? Make sure your data is being sent as you intend from your media partners. Obtaining accurate attribution comes down to click and impression data sent correctly so that the right source and entity are attributed. Learn the steps to take to achieve a clean signal and accurate measurement of your campaigns.

Grant Simmons
Grant Simmons Head of Client Analytics @ Kochava

User Acquisition in the Age of Automation: How Automation will Impact Creative, Data and Bidding

Automation in mobile advertising is officially here and the potential is endless. We believe that the power of automation, combined with the right tools and technologies, will unlock superior campaign optimization that will inevitably make user acquisition easier and more effective than ever. In this session, Vungle will join UA trailblazers to discuss how automation will impact video creative, data science, how you bid and where things are headed next.

Bennett Carroll
Director of Brand Performance @ Vungle

Yann Zeller
Vungle Creative Labs, Americas @ Vungle

Warren Woodward
Executive Director of User Acquisition @ Nexon M

Kevin Young
Sr. Manager, User Acquisition @ Kixeye

Cyrus Lee
User Acquisition @ Playstudios

How Zillow Fuels a Unified User Experience

Relevance requires data and context; especially in the competitive real estate market. Do you have the right data and tools in place to create a unified user experience that inspires habit and drives retention? Learn how Zillow acts on user level mobile data, builds habit and tests to optimize great user experiences.

Sara Buzak
Principal Product Marketing Manager @ Zillow

Alyssa Meritt
Head of Strategic Consulting @ Urban Airship

Privacy & Transparency, can they coexist?

The dichotomy between data privacy and transparency is at an all-time high. With governments actually stepping in with strict legal ramifications, and corporations finding more and more ways to aggregate data, transparency is becoming a pipe dream. However, there are ways to leverage both of these methodologies while making sure your end users are fully protected along the way. We'll talk about best practices for adhering to GDPR and PII while still being able to optimize towards quality users.

David Wei
‎Sales Engineering Lead - Americas @ Adjust

Mobile Audiences Move Fast – A Discussion on Segmentation and the Role of Dynamic Audiences in High Performing Campaigns.

A person’s smartphone provides unique insight into how dynamic their interests and affinities really are. In an environment where the average app user base churns 80% over a 90-day period, defining who “the right” audience is for your ad campaigns is a fluid and ongoing exercise. Join our discussion with industry leaders as we explore best practices and emerging strategies for targeting high value users in a fast-paced mobile landscape.

Jai Jaisimha
‎CEO & Founder @ Appnique

Eric Benjamin Seufert
Platform @ N3TWORK

Alexei Chemenda
CRO for Apps and Managing Director Americas @ Adikteev

Grant Cohen
GM @ Kochava Collective

Driving Performance on Snapchat

Kathleen Gambarelli, Snapchat’s Global Product Strategist, explains how to drive acquisition and retention for your app on Snapchat. Learn more about the platform, audience, and ad solutions that make Snapchat a unique and effective place to grow your business.

Kathleen Gambarelli
‎Global Product Strategist @ Snapchat

Alternate Measures for Success @ RetailMeNot

RetailMeNot's journey to determine the quality of audience beyond an install and the role of app impressions to build the brand by incorporating additional metrics such as NPS, brand sentiment and attribution incrementality. We'll share what's worked and what hasn't, and app-specific challenges to connecting into a cross-platform attribution system.

Vivian Chang
Director, Digital Marketing @ RetailMeNot

Discover More of Your Best App Customers

Leading marketers are using technology to gain deeper insights and find more of their best customers at scale. Come learn about how our latest ads innovations automatically help you acquire and retain more high-value customers across Google’s largest properties.

Sunil Rayan
Director, Mobile App Developers @ Google

Split Testing Companies: FreshBooks' Unusual Approach to Replatforming

From an outsider's perspective, FreshBooks had it all. The company had pioneered the category of cloud accounting software — and went on to become a market leading product for self-employed professionals with millions of users worldwide. But CEO and Co-founder Mike McDerment knew trouble was brewing; he feared what the future would look like if the company continued to run on a decade old foundation of 'founder's code.' In this talk, McDerment will share hard-earned lessons from the company's unorthodox approach to replatforming its software, including the challenge the team faced when they had to bring a new mobile app to market in under three months.

Mike McDerment
CEO & Co-Founder @ FreshBooks

How to Win in Marketing with Data Granularity

Learn how to take control over your measurement and analytics to maximize your growth and win against the competition. In this session, we will explain the importance of granularity, share practical tips on how to achieve it (and what to avoid), and talk about the future of granularity in your overall marketing strategy.

Victor Savath
VP of Customer Strategy @ Singular

Avoiding “Garbage In, Garbage Out”: The Power and Promise of Human-First AI

After years of hype, AI has become key to modern marketing. Today’s AI tools aren’t conscious machines—they’re next generation software transforming what’s possible for your business. But while AI can take engagement to the next level, it can also amplify human biases when used thoughtlessly. Braze VP of Product, Kevin Wang, and Overstock Group Product Manager, Craig Kelly, will explore how AI is impacting customer engagement and how to manage the data needed to support a human-first approach to AI.

Kevin Wang
‎VP of Product @ Braze (formerly Appboy)

Craig Kelly
Group Product Manager @ Overstock

Beyond Marketing: Growth Through Personalization & Push Notifications

Hopper’s sales topped $600M and 20% of its sales were generated by its recommendation algorithm - meaning users bought trips they never even searched for. And, 90% of the company’s sales resulted from a push notification. In this session, Hopper’s Head of Growth, Dakota Smith, will discuss using personalization and push notifications to redirect user intent and create a new marketplace -- one in which Hopper is able to shift user behavior to certain partners and routes.

Simon Lejeune
Head of User Acquisition @ Hopper

Maximizing Growth for Cross-Device Products

Today consumers expect to access products everywhere: mobile web, apps, and desktop. So how can you create a strategy for each device, prioritize a roadmap, and create a great, consistent user experience while staying lean and learning quickly?

Robbie Allan
Senior Product Manager @ Intercom

Live Ops to Email Drops: Uncover Your Next Engagement Lever

Industry luminaries from Pinterest, Playtika, Lyft, Jukely and Adobe share how they build and cultivate relationships with people who use their products. You will leave with something to test in your business, and you'll be thoroughly entertained by this lively group.

Sigal Bareket
Director of Growth Marketing @ Lyft

Jeet Niyogi
Marketing Director @ Playtika

Seth Weisfeld
Product Lead, Growth Traffic @ Pinterest

Alex Wall
Head of Marketing @ Jukely

MODERATED BY:

Seth Berman
Director of Engagement Marketing @ Adobe

Going Truly Global: Insights Into Taking Your Business to the Next Level via International Expansion

For many, launching an app "globally" just means focuses on North America and Europe, but the reality is that these markets are mature, with overall download growth flattening and users downloading fewer apps. Much of the near term growth in the global mobile ecosystem is being driven by non-Western markets like India, China, Russia, LATAM and Southeast Asia, however the revenue opportunity is still quite early in most. Come hear from those with expertise scaling their mobile business in emerging markets for insights on which markets to focus on and best practices on scaling your business in non-Western markets.

Josh Burns
‎Founder @ DigitalDevConnect

Johannes Heinze
‎Managing Director, EMEA @ AppLovin

Fabien-Pierre Nicolas
‎Head of Growth @ SmartNews

David Jumper
Sr. Director of User Acquisition @ Disruptor Beam

From AAA to B2B: Applying Gamification to Enterprise Growth

Enterprise growth is still a relatively nascent field where experiments are key to understanding user behavior and driving product usage. This talk will explore utilizing concepts from outside of B2B, from fields like games and entertainment, and provide a framework for applying these to SaaS products.

Reyana Fayyaz
Senior Product Manager, Growth and Monetization @ Box

Leveraging Segmentation for Better Consumer Engagement

In this session, Elyse Burack, Director of Marketing, will share how Boxed uses segmentation and data to create a deeper connection with current and prospective customers.

Elyse Burack
‎‎Marketing Director @ Boxed

Inside Mobile Ad Fraud: A DSP's View into the Programmatic Ecosystem

In 2017, marketers lost $2.6 billion in advertising dollars to mobile ad fraud. In this session, Liftoff will take a deep dive into mobile ad fraud in the programmatic space. We’ve got fresh data on fraudulent ad inventory including suspicious bid requests, underperforming apps, hyperactive devices, spammy UX design, and more. Find out which industry players are best positioned to prevent fraud and how you can save your ad dollars.

Phil Crosby
‎Chief Product Officer @ Liftoff

Winning In the Product Led Era

Companies are being built in a whole new way today. Product and Marketing can no longer be separate functions because customers demand a unified digital experience. It's not enough to rely on old tools like NPS surveys and CTA conversion rates. Companies must strive to get down to zero distance between what their products do and what their customers want. Hear how companies like Postmates & Hubspot use product analytics to align their companies, achieve zero distance with customers and win in the Product led era.

Spenser Skates
Chief Executive Officer @ Amplitude

Merging CRM and Retargeting

Ever tried to synch your CRM and retargeting strategy? If both are in place, better make sure one communicates well with the other to avoid blended results. Let’s explore an automation setup which merges both.

Jacques Frisch
‎Growth Manager @ Glovo

Awed by Fraud? Get Clarity With Transparency.

It’s easy to be awestruck by fraudulent data. The CTRs, IRs, and more all look great at first blush, but they aren’t giving you the honest feedback you need for the long haul. So how do you see through the spectacle and get clarity on your campaigns? Learn what Intuit — in partnership with Camelot and AdColony — has accomplished in moving toward a more fraud-free and transparent media partnership.

Jude O'Connor
‎VP Brand and Agency Performance @ AdColony

Alfred Van Hoven
VP, Interactive @ Camelot

Mey Wong
Head of UA Media Strategy @ Intuit

How Product Powers Growth & Monetization at Maple Media

Maple Media acquires and optimizes mobile apps businesses - but once we acquire a new company, where do we start and how do we engineer growth and revenue? This session will examine strategies Maple Media found successful across a number of mobile app verticals including action games, casual games, and utility applications.

Michael Ritter
Chief Executive Officer @ Maple Media

Amanda Whitney
Director of Product @ Maple Media

App Retargeting in the Mobile Age

Despite record high downloads, the average app is still losing 95% of its installers after just 90 days. As the mobile marketing industry matures, the peak in retargeting spend suggests that marketers are beginning to think beyond the install and are learning that engaging their users is key to retaining them. This session will discuss some of the challenges faced by mobile marketers today and will share data and insights on retargeting and emerging ad formats.

Eric Lind
‎VP of Sales, US @ Remerge Inc.

Siberia Su
Senior Manager, Acquisition Marketing @ DraftKings, Inc.

Combating Fraud in 2018

Brands, agencies, and platforms are making major strides in combating fraud across the mobile ecosystem. Learn where the fight is headed next and what you can do today to save money & boost ROAS. 

Aayush Sakya
‎Director of User Acquisition @ GSN Games

Eugenia Kovalenko
‎Director of Marketing @ Smule

Cyrus Lee
‎User Acquisition / Ad Monetization @ PLAYSTUDIOS

Scott Tomkins
‎Senior Vice President of Global Revenue @ Digital Turbine

Raymund Bautista
Head of Strategic Partnerships @ InMobi

Leveraging Candyland Strategy to Launch Habit-Forming Mobile Apps Contextual Personalization to Re-Engage, Retain, and Grow Revenue

Canvassing strategies in elementary school board games to help build scalable mobile apps.

Subha Townsend
Senior Product Manager @ Intuit

How to Build a Kick-Ass Notifications System

Andy Carvell breaks down the topic of Notifications from first-principles. Andy presents the RRF (Reach, Relevance, Frequency) model for notifications impact and describes the steps to building a truly impactful notifications system that will drive engagement + retention to new heights. Andy draws on experience building a notifications system from scratch at SoundCloud (which increased retention by 5%), plus lessons learned in the trenches as a growth consultant for top apps across multiple categories.

Andy Carvell
‎Founding Partner @ Phiture

Attribution Challenges for a Growing Mobile Company

Mobile attribution straddles the line between art and science as any company's brand recognition and paid growth portfolio grows. How can you tell when your channels actually add to incremental user lift and when they cannibalize or eat into your organic? How can we utilize various tools and models to best understand paid growth's actual contribution to a company?

Esther Hwang
‎Dir. of Growth @ Poshmark

Contextual Personalization to Re-Engage, Retain, and Grow Revenue

Location awareness should be part of every marketer’s omni-channel toolbox: whether it’s understanding your users by where they go in the real world or re-engaging them with relevant content based on where they are at that very moment. In this presentation, Foursquare will share how leading companies in travel, dating, commerce, and entertainment leverage Pilgrim SDK, rooted in Foursquare’s user-driven map of the world, to increase DAUs and drive revenue.

Evan Kracoff
Sr. Director Business Development @ Foursquare

Patrick Hu
VP, Business Development & Strategic Partnerships @ Touchtunes

War Stories: Attribution, Engagement & Retention in a User-First World.

We're bringing together a group of TUNE family and friends to compare notes, share stories from the field and elevate best practices around finding your most valuable users and driving them respectfully to convert again and again.

Alec Baker
‎Sr. Strategy Director @ TUNE

Colin Sutton
‎Director of Sales @ TUNE

Kar Paramasivam
‎Head of Growth Marketing @ Ship’t

Timothy Ming
Director of Digital @ American Well

Dina Chaiffetz
Product Strategist @ Prolific Interactive

What Can We All Learn From WeChat?

What is WeChat's magic strategy in China, and can you successfully adopt some of their ideas for your business? Our panelists will discuss their own global case studies and sense of how carriers, OEMs and apps are also working to create hubs of utility and entertainment. They will propose new ways to drive repeat app usage and monetize.

Jason Akel
‎General Manager, North America @ AppNext

Chas Castell
‎VP, Revenue Operations @ TextNow

Christian Galvin
VP of Sales @ Jana

Piecing Together the Mobile Measurement Puzzle: Strategies to Unify the Digital User Journey in a Fragmented World

We live in the world of mobile fragmentation. From different screen sizes to operating systems to digital platforms, consumers' journey to conversion has become more complex than ever. This fragmentation has also torn apart user identity, resulting in riddled campaign results. Join this panel to hear how top brands like Nextdoor, RetailMeNot, and Quotient Technology are mapping out the consumer journey and strategies to optimize campaign performance.

Alex Austin
‎CEO & Co-founder @ Branch

Vivian Chang
‎‎Director, Digital Marketing @ RetailMeNot

Dan Laufer
‎Director, Growth and Partnerships @ Nextdoor

Ashley Ryon
‎Director of Mobile and Online Marketing @ Quotient Technology

Developing a Holistic Approach to the Customer Journey

Too often, growth and retention teams operate in silos...communications, marketing investments, external retargeting, and product are not aligned. This session aims to add clarity to how teams should align across initiatives and provide tactical details on how to accomplish better alignment.

Cody Ryan
Director, Customer Loyalty & Retention @ Ibotta

Revolutionize Your Creative Strategy With Machine Learning

Come learn how Google's Universal App campaigns create ads and what strategies marketers can take in order to steer the machine with the right creative assets.

Or Sivan
‎Global Product Lead, Mobile App Ads @ Google

Kyle Culloton
Agency Partner Manager @ Google

Dan Stephen
Senior Growth Manager, Apps @ Google

Programmatic Reality Check - What We've Learned About Uplift & the Real Role of Creatives in the Past Year

The shift to programmatic in app performance marketing has solved some challenges (namely fraudulent network traffic) but also created a few others, including: The role of view through attribution, how to perform scientifically sound uplift tests and the real role creatives play. We’ll discuss uplift nightmares and achievements, what programmatic has helped us learn about attribution, how much better we can understand the impact of different creatives, and how to make the most of each ad format by tracking and optimizing frequency and recency of impressions per user.

Joana Picq
‎Chief Revenue Officer @ Jampp

Evon Sahaleh
‎Account Director @ MoPub

Cracking Google's Universal App Campaigns - How to Effectively Scale Your App on UAC

Google app marketers now live in a UAC-only world. While UAC automates your media buying, it’s not easy to get a competitive edge. In this session we will cover advanced best practices to maximize UAC at scale, including: how UAC works, how to create winning creative and how to cross-pollinate learnings from other channels. Join us for insider tips based on over $300M annual mobile ad spend and a live case study with Pixelberry.

Dario Sheikh
‎Strategic Partnerships Manager @ Bidalgo

Patrick McGuigan
‎Business Development, Mobile App Partners @ Google

Filippo De Rose
‎Head of Marketing and Ad Monetization @ Pixelberry

Mobile Data Isn't Enough: What You Need to Build a Better Mobile Marketing Plan

Even accessing the ‘best’ data isn’t the magic key that’ll unlock effective mobile marketing. This workshop takes a broader view on what smart and efficient mobile marketing really entails. We’ll break down best practices for first-class engagement around three pillars: Insights, Execution and Optimization. Learn how to shift mobile data into valuable customer insights. Listen as we disrupt the idea of the long, static “customer journey.” Familiarize yourself with fresh ideas around testing and measuring the true ROI and attribution of your campaigns, and take a dive into next-level optimization. Be a smart marketer, put the customer at the center, not the channel.

Agathe Westad
‎New Business Manager @ Optimove

Women in Wireless Product Innovation Panel

A future looking conversation on the product world, including trends in mobile, IoT, voice, and more. This panel was organized and led by Women In Wireless, a 12,000-strong community that connects, inspires and emboldens women across the globe.

Kara Dake
‎VP Growth @ Clevertap

Sharon Tom
‎Lead Product Manager @ BCG Digital Ventures

Viki Zabala
CMO @ Sirqul

Kasha Stewart
Director of Product Management @ Beachbody

Susan Brazer
Chief Executive Officer @ LionShare Media

A Live Ops Approach To CRM

As brands release and develop their mobile experiences it's time they approach their CRM strategy as a service. Come learn how brands leverage gaming live operations tactics to approach each customer interaction as an engagement/retention touchpoint rather than solely trying to drive to sales because long term engagement and retention will drive revenue.

Sumee Oh
‎Sr. Director Performance Marketing @ NBC Universal

Katie Bolich
‎Head of Product @ Playstudios

Brandon Dietz
‎Senior Product Manager @ HeadSpace

Lucy Liu
‎Director of Product @ FabFitFun

0-60 On Mobile: A Retrospective on Our First Year

Grammarly's AI-powered communication assistant is used by 10m+ people daily to make their messages, documents, and social media posts clear, mistake-free, and impactful. We've recently brought our product to mobile in a unique and effective way, but it wasn't without our fair share of trials and tribulations. Come learn about what we've done well, our biggest mistakes, and our most robust learnings.

Yuriy Timen
‎Head of Growth & Marketing @ Grammarly

Creating Jet's New Testing Ground for Customer-Centered Product Development

Jet created a launchpad to rapidly test valuable shopping experiences with select customers, learn fast and pivot. Saloni, Product Manager at Jet, will share the their experience, learnings and the purpose of this testing ground.

Saloni Kishinchandani
‎Product Manager @ Jet

Optimizing Push Notifications to Drive Incremental Revenue

Here Raquel opens her playbook on how Shutterfly uses push to drive truly incremental revenue via their push notification efforts.

Raquel Alexander
‎Sr. Director, Mobile Marketing @ Shutterfly

Driving Revenue and Growth in Today’s Mobile Eco-System

Discover insights into mobile user’s new behaviors and find out how to leverage native app marketing campaigns with even greater efficiency. Yahoo Gemini will be joined on stage with Cognant, the new mobile media buying division of MZ, to share helpful, real-world case studies on native.

Leland Prickett
‎Sr. Mgr. of Performance Strategy for Gemini @ Oath

Jayne Peressini
‎Senior Director, Ad Operations @ MZ

Quality Over Quantity—Optimizing With the Right Audience

Why pay for thousands of users that will open your app and churn within the first week? It's time to make the move from not just more users but better users. We'll discuss how Kixeye built out their own audience tool and walk through Adjust's version through its latest feature called the Audience Builder.

Katie Hutcherson Madding
‎Global Product Director @ Adjust

Grant Harbin
VP, Growth @ Kixeye

How HSN Built a Successful First Year Mobile Program

In the last year, the team at HSN has drastically ramped up the company's mobile program. This session will share details on how HSN built out their strategy, how they organized a cross-functional team, how they optimized for growth, engagement and retention, and the results they've been able to achieve in the first year.

Aaron Sawitsky
‎Director of Product Marketing @ Localytics

Sarah Gorman
‎Director, Retention Marketing @ HSN

Scaling Facebook & Instagram In 2018

Facebook remains the most dominant traffic source in mobile, but it grows more competitive by the day. This panel of brand, platform & agency experts will cover what it takes to remain competitive at scale in 2018.

Steven Ferreira
‎Senior Manager, Growth Marketing @ Priceline

Adam Gassman
‎Director of Growth Marketing @ Freshly

Trett Johnson
‎Head of Business Development @ Smartly.io

Ryan Pitylak
‎Chief Executive Officer @ Unique Influence

Adam Hadi
VP of Marketing @ Quidd

Alex Pan
Director, Performance Marketing @ Seriously

What the Hack? How Priceline Solved a Major Customer Pain Point in Just 2 Days

Priceline’s mobile app customers often find themselves in need of a last-minute hotel. In fact, 43% of them have said they have booked hotels while driving to their destination. Learn how Priceline was able to use a 2-day hackathon to turn a grand vision into a fully functioning, production-ready MVP that directly addresses the last-minute mobile traveler’s needs.

Lori Bernstein
Director, Mobile Product @ Priceline

The Future of Mobile CRM Strategy

The future of mobile CRM strategy is to guide users through a series of in-app experiences to your “aha” moments to drive better long-term retention. The key is to create contextually relevant user experiences during on-boarding and within the app.

Lomit Patel
Vice President, Growth @ IMVU

Case Study: The Art of Global Launching

A comparison of the global launch of our most successful games. Learn from the mistake we made, what we learned, and what we've changed from soft launch to pfull release!

Matej Lancaric
‎Head of Mobile Marketing @ Pixelfederation

The Marriage of Marketing & Product to Improve User Lifetime Value

Marketing & Product teams are working more closely together than ever before. By using the same data across customer touch-points and collaborating closely, product managers and marketers can drive up LTV and ship products that lead to happy customers. So why don’t PMs and Marketers always get along? And what makes for a successful partnership that drives better outcomes for their products and customers? Drawing from their experiences at Microsoft, Square, Mixpanel, Lumosity, and more, Matt (a product person) & Jessica (a product marketing person) will share what makes each side tick, what they’ve learned from working with the other side, and how shared data can bring everyone together. Oh, and by the way -- they’re married, too.

Jessica Wang
‎Director of Product Marketing @ Mixpanel

Matt Krueger
Head of Product @ Brightwheel

Practical Applications Of Machine Learning & Automation For CRM

Machine learning & AI are encroaching on every part of the marketing ecosystem. This panel will cover how you can take immediate steps to tackle big data, machine learning, and automation within your CRM stack, and s