New to site?


Login

Lost password? (X)

Already have an account?


Signup

(X)

Tuesday, May 2 — Opening Night

  • Opening Night Happy Hour

    Tuesday, 5:00 pm - 7:00 pm

Wednesday, May 3 — General Conference Sessions

  • Breakfast

    Wednesday, 8:00 am - 9:30 am
  • Fireside Chat w/ Chris Moore and Todd Teresi, VP, Advertising Platforms @ Apple

    Wednesday, 9:00 am - 9:45 am Chris Moore, Todd Teresi
  • First, Master the Fundamentals: The 5 Critical Components of a Customer Data Layer

    Wednesday, 9:45 am - 10:05 am Michael Katz
  • Radicalizing the Way Enterprise Apps Acquire Customers

    Wednesday, 10:05 am - 10:25 am David Barrett
  • Tips from Topshop: The Inside Scoop on Pushing Mobile ROI

    Wednesday, 10:25 am - 10:45 am Momchil Kyurkchiev, Rachel Mallison
  • Building Partnerships In Mobile That Drive Real Growth

    Wednesday, 10:45 am - 11:15 am Brian Fields, Lauren Picasso, Mike Dudas
  • Data-driven UA at Hopper: How top-of-funnel in-app events power better media buys

    Wednesday, 11:15 am - 11:35 am Simon Lejeune, Sunil Bhagwan
  • Mobile Feud: The Ultimate App Marketer Showdown. Mobile Heroes Edition!

    Wednesday, 11:35 am - 12:00 pm Dennis Mink
  • Lunch & Salon Talks

    Wednesday, 12:00 pm - 2:00 pm
  • Growth Opportunities in 2017

    Wednesday, 2:00 pm - 2:30 pm Chris Gaglia, Eric Ma, Mark Braatz, Mark Rosner, Thomas Pan
  • ​Grow Customer Lifetime Value with Machine Learning

    Wednesday, 2:30 pm - 2:50 pm Sunil Rayan
  • Mastering The Basics: Growth and Engagement Through Amazing Brand Experiences

    Wednesday, 2:50 pm - 3:10 pm Bill Magnuson, Rich Donahue
  • Best Practices to Build and Grow Your App

    Wednesday, 3:10 pm - 3:30 pm David Park
  • PM Lightning Round

    Wednesday, 3:30 pm - 4:30 pm Gaurav Hardikar, Jules Walter, Katherine Kornas, SC Moatti
  • Meet and Greet Reception + Exhibits

    Wednesday, 4:30 pm - 6:30 pm

Thursday, May 4 — Acquisition Track

  • Breakfast

    Thursday, 8:00 am - 9:30 am
  • Driving Growth in the Hyper Competitive Social Casinos & Casual Gaming Category

    Thursday, 9:30 am - 10:00 am Aayush Sakya, Adam Krejcik, Mark Beck, Patrick Witham
  • Taking AIM: Top 10 App Install Marketing Trends

    Thursday, 10:00 am - 10:20 am Bryan Buskas
  • How Duolingo Got To 170 million Users For Free

    Thursday, 10:20 am - 10:40 am Gina Gotthilf
  • Usage is the New Currency: How Leading Publishers Are Growing and Optimizing Their User Base

    Thursday, 10:40 am - 11:00 am Amir Ghodrati
  • Shoppers, Not Installs – Optimizing User Acquisition

    Thursday, 11:00 am - 11:20 am Diem Nguyen, Leo Giel
  • Scaling Beyond Lookalikes

    Thursday, 11:20 am - 12:00 pm Alex Potichnyj, Eyal Grundstein, Jai Jaisimha, Timothy Ming, Tommy Yannopoulos, Warren Woodward
  • Lunch & Salon Talks

    Thursday, 12:00 pm - 2:00 pm
  • ASO Lessons Learned From the Front Lines

    Thursday, 2:00 pm - 2:20 pm Lidia Shong
  • Building Mobile Creatives That Drive Quality Consumer Engagement and Retention

    Thursday, 2:20 pm - 2:40 pm Bennett Carroll
  • Retention Through Relevance – How The New York Times Creates Value Through Mobile Marketing

    Thursday, 2:40 pm - 3:00 pm Bryan Davis
  • Evolving the role of mobile UA to support an omnichannel brand

    Thursday, 3:00 pm - 3:20 pm Vivian Chang
  • How to Segment Your Audience & Control Your Data

    Thursday, 3:20 pm - 3:40 pm Paul H. Mueller
  • Emerging Platforms for Mobile Engagement: 2017 and Beyond

    Thursday, 3:40 pm - 4:20 pm Chris Luhur, Eric Seufert, Jennifer Taran, Mark Menery, Matt Mahar, Stephanie Horbaczewski

Thursday, May 4 — CRM Track

  • Breakfast

    Thursday, 8:00 am - 9:30 am
  • Measuring CRM Honestly; Avoiding False Positives & Negatives

    Thursday, 9:30 am - 10:00 am Aaron Sawitsky, Cody Ryan, Emma Yu, Riaan Ahmed
  • The Fast Track to Mobile Marketing Excellence

    Thursday, 10:00 am - 10:20 am David Galante
  • Bridging the Gap Between Marketing Art and Science with AI

    Thursday, 10:20 am - 10:40 am Pini Yakuel
  • How Instacart Uses Deep Linking to Build Personalized User Experiences to Boost Engagement and Conversion

    Thursday, 10:40 am - 11:00 am Jordan Staniscia, Mike Molinet
  • Conversational Commerce with Hopper

    Thursday, 11:00 am - 11:20 am Dakota Smith
  • ​Turning Your Users into Loyal Customers

    Thursday, 11:20 am - 11:40 am Pan Katsukis, Tyler Englund
  • Cracking the Code: Getting the Best out of your App Retargeting Strategy | Turning on the Strategic mode

    Thursday, 11:40 am - 12:00 pm Mukesh Agarwal
  • Lunch & Salon Talks

    Thursday, 12:00 pm - 2:00 pm
  • Driving Retention In A Discovery Context

    Thursday, 2:00 pm - 2:30 pm Aurelie Genet, Ben Clark, Gwen Murray, Kara Dake, Rami Richards
  • Leveraging AI to Increase User Adoption

    Thursday, 2:30 pm - 2:50 pm Kobi Stok, Maor Ezer
  • How MINDBODY Achieved a 43.7% Conversion Rate by Leveraging AI-Powered Messaging

    Thursday, 2:50 pm - 3:10 pm Desire Rodriguez, Sameer Patel
  • Automating Your Day-to-Day Facebook Advertising

    Thursday, 3:10 pm - 3:30 pm Gerardo Castillo, Sebastian Schroderus
  • Grow and Engage Your Active Users Through Precise Audience Targeting

    Thursday, 3:30 pm - 4:00 pm Charles Manning, Christian Gladwell, Emily Storino

Thursday, May 4 — Product Track

  • Breakfast

    Thursday, 8:00 am - 9:30 am
  • Practical Applications Of Bots & Conversational Interfaces

    Thursday, 9:30 am - 10:00 am Audrey Wu, David Berkowitz, Eduardo Henrique, Ethan Smith, Greg Leuch
  • Let’s Get Personal: How Dollar Shave Club’s Customized Experiences Led to Increased Revenue

    Thursday, 10:00 am - 10:20 am Ashley Lewis
  • Using Analytics to Build Better Products

    Thursday, 10:20 am - 10:40 am Spenser Skates
  • Q&A With Itamar Novick of Life360

    Thursday, 10:40 am - 11:00 am Adam Lovallo, Itamar Novick
  • Unlocking the Power of Place

    Thursday, 11:00 am - 11:20 am Jeff Reine
  • Learnings from the early days of iMessage & FB Instant Games

    Thursday, 11:20 am - 11:40 am Josh Lu
  • Q&A With Jeff Morris of Tinder

    Thursday, 11:40 am - 12:00 pm Adam Lovallo, Jeff Morris
  • Lunch & Salon Talks

    Thursday, 12:00 pm - 2:00 pm
  • Building Apps to Drive Repeatable Core Behaviors

    Thursday, 2:00 pm - 2:40 pm Arjun Dayal, Chris O’Neil, Janie Lee, Jonathan Lin, Vanessa Larco
  • Building Retention Via Product at Fox Sports

    Thursday, 2:40 pm - 3:00 pm Calvin Kuo
  • The Dirty Secret of Analytics at Microsoft, Sonos and YesWare

    Thursday, 3:00 pm - 3:20 pm Aditya Vempaty
  • Transitioning from free to paid

    Thursday, 3:20 pm - 3:40 pm Sam Levy
  • Physical + Digital: Leveraging Augmented Reality in Mobile Apps

    Thursday, 3:40 pm - 4:10 pm Arpit Gupta

Salon Talks

  • Insights Into Today’s App Users and Best Practices for Acquiring and Retaining Them.

    Wednesday, 12:30 pm - 1:15 pm Leland Prickett
  • Workshop: Creative Optimization In A Post CTR-World, Hosted by Singular

    Wednesday, 1:30 pm - 2:15 pm Eyal Grundstein, Gadi Eliashiv, James Peng, Nick Quan, Sumee Oh
  • ​Driving Customer Lifetime Value with Machine Learning

    Thursday, 12:30 pm - 1:15 pm Patrick McGuigan

Thursday, May 4 — Closing Night

  • Networking Reception

    Thursday, 4:00 pm - 5:00 pm
  • Office Hours

    Thursday, 4:00 pm - 5:00 pm Aayush Sakya, Andrew Yoon, Bryan Davis, Cody Ryan, Deniz Gezgin, Eric Spielman, Isabella Fiterman, James Peng, Jason Lee, Jelani Burton, Jessica Hasenplaugh, Sami Khan, Shamanth Rao, Sumee Oh, Tim McCloud
  • Official After Party Benefitting Women in Wireless

    Thursday, 9:00 pm - 11:00 pm