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This May, over 1200 leaders from top mobile brands will gather in Las Vegas for two full days of learning and networking in an environment like none other.

[ WHO ATTENDS? ]

MAU Vegas brings together the most comprehensive group of high-growth and at-scale brands. Below are just a handful of companies planning to attend MAU Vegas 2017.

CBS Interactive
Fox Sports
Jam City
Pandora
Tinder
eMeals
Easy Taxi
Gilt
FanDuel
Expensify
Uber
Lilly Pulitzer
Lyft
Scopely
Gameloft
Bandai-Namco
Yelp
Reuters TV

[ SPEAKERS ]

Two unforgettable days of keynotes and panels from the leading minds in mobile growth, including:

ASHLEY
LEWIS

DIRECTOR OF PRODUCT
DOLLAR SHAVE CLUB

ERIC
SEUFERT

OWNER
HERACLES

JEFF
MORRIS

DIRECTOR, PM - REVENUE
TINDER

CALVIN
KUO

SR. PRODUCT MANAGER, MOBILE
FOX SPORTS

EYAL
GRUNDSTEIN

VP, UA AND GROWTH
GSN

THY
DINH

DIRECTOR, AUDIENCE DEV
NICKELODEON

JOSH
LU

SR. DIRECTOR, PM
ZYNGA

VANESSA
LARCO

PARTNER
NEA

MARK
BECK

GROWTH
MURKA

LIDIA
SHONG

PRODUCT MARKETING
NERDWALLET

RIAAN
AHMED

DIRECTOR, GROWTH + ANALYTICS
REUTERS TV

RAQUEL
ALEXANDER

DIRECTOR, MOBILE STRATEGY
SHUTTERFLY

ERIC
MA

VP OF USER ACQUISITION
SCOPELY

BEN
CLARK

VP OF CUSTOMER ACQUISITION
SEATGEEK

MARK
BRAATZ

GM / VP, GROWTH
TEXTNOW

SAM
LEVY

VP, GROWTH
HINGE

[ PRESENTED BY ]

INTERESTED IN SPONSORING MAU VEGAS 2017?

If you’re a solution, agency or service provider who sells to apps, brands and/or developers, use the button below to receive info on participating in MAU 2017.

[ TOPICS ]

Here are just a few of the topics being covered by the leading minds in mobile growth.

GROWTH / ACQUISITION

 *  *  *  *

Opportunity and Efficacy of Snapchat, Pinterest, Twitter and Other Self-Serve UA Platforms

How to Navigate the Increasingly Saturated Influencer Marketing Ecosystem

Attribution Best Practices for TV, Radio, OOH, Podcasts and More

How Affiliate Marketing Is Finally Catching up to the Mobile App Boom

How to Best Incorporate Digital Video Into a Paid User Acquisition Plan

Maximizing Paid Placements in Google Play & iOS App Store While Defending Your Turf

The Latest and Greatest With FB, Remnant Display, and Universal App Campaigns

Converting Mobile & Desktop Web Traffic to App Downloads

RETENTION / ENGAGEMENT

 *  *  *  *

How and When to Take Advantage of Interactive Notifications

Why Deep Linked Email Is Experiencing a Major Resurgence

Working SMS Into a Comprehensive CRM Strategy

Measuring the Efficiency and Incrementality of Paid Retargeting Across Display (Including FB)

The Adoption and Impact of Rich Push in iOS 10, and Comparable Opportunities on Android

Navigating the CRM Vendor Landscape From Do-It-All to Message Type-Specific Platforms

Blending and De-Conflicting User Action Triggered Push With Always on, Segmentation-Centric Campaigns

How to Protect Against False Negatives (and Positives) When Measuring the Impact of Push & Email

PRODUCT / DESIGN

 *  *  *  *

Learnings From the Early Days of the IMessage App Ecosystem

Picking an Analytics & Data Implementation That Allows for Informed Product Decisions While Also Supporting the Broader Organization

Simplifying Interfaces to Emphasize and Encourage Key Actions Rather Than Absolute Time in App

The Increased Prominence and Opportunity for Widgets in iOS10

Identifying the In-App Events That Are True Drivers of Long Term Retention, Irrespective of Source

Leveraging Deferred Deep Linking to Improve User Onboarding, SEO, Retention Campaigns and More

Tools & Processes to Manage SDK Overload

Marketing Automation: External vs. Home-Built Solutions, What to Truly Automate and Getting Results From Messaging Experimentation

AND MORE

 *  *  *  *

Voice Is Here and It’s Big – How Early Pioneers in the Voice App Space Are Building for the Future

Early Learnings From and the Implications of Facebook’s Instant Games, Google’s App Streaming and a Potentially Download-less Future

How Real Is the Bots Craze? What Are Live, Useful Bot Implementations (Customer Service?), and How Do Bots Intersect With Growth + Adoption?

VENUE


Check back soon for special room rates available only to MAU Vegas attendees!

Hard Rock Hotel + Casino

4455 Paradise Rd, Las Vegas, NV 89169

More Information